Building a brand as a nonprofit isn’t all that different from other types of marketing. All it takes is a little bit of creativity and persistence. SEO for nonprofits makes use of the same steps and strategies as big corporations. There’s the same work to be done with keywords, building links, and all of the intricate details in between. The biggest difference, perhaps, is the way in which those strategies are presented.
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SEO, or search engine optimization, is a system that allows Google to display your website high up in search ranking for specific terms. Local SEO allows those who use local search terms to find you.
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