The holiday season, although beautiful, is surrounded by commercialism. Cyber Monday, Black Friday, not to mention the pressure to buy expensive Christmas gifts… and the list goes on.

For many, the pressure to buy can often overshadow the joy of giving during this time of the year. However, there is a lesser-known day dedicated to just that: Giving Tuesday, a day of giving that has become popular among donors in America.

If you’re interested in learning more about Giving Tuesday and how to create your own successful Giving Tuesday campaign, you’re in the right place!

Let’s get started.

What Is Giving Tuesday?

Giving Tuesday is a celebration of philanthropy and charity that takes place on the day after Thanksgiving each year. This year will be its sixth year in existence.

It was originally created by a team at the 92nd Street Y in New York City and brings together an immensely diverse group of people worldwide to encourage the act of giving selflessly. By using the power of social media and involving many different collaborators, Giving Tuesday continues to grow each year.

So, how can you get involved? And what makes a Giving Tuesday campaign successful? Let’s break it down.

Set Clear Goals for Your Giving Tuesday Campaign

First things first: map out some clear goals for your campaign. By laying these goals out for yourself and your campaign partners, you will provide yourself with the motivation you need to see things through.

For example, you may make a goal for funds raised, for new donors acquired, or for fundraising pages created. One of the best parts of Giving Tuesday is that there are no set parameters for how you decide to give. Customize your goals to fit your particular campaign and make sure that they are crystal clear and ambitious but achievable.

Decide on a Campaign Type

Now that you have your goals laid out, it’s time to iron out the details about exactly what kind of campaign you’d like to create. Let’s go over the options.


Keep it simple with a stand-alone campaign. Individual donations are collected on one day to make your goals realities.


Peer-to-peer campaigns involve individual people creating fundraising pages and spreading the word through social media. They usually last a few days or weeks.


In a recurring campaign, donors give goods or funds each month. This creates a steady stream of donations for your campaign year-round.

Set Up Campaign Pages

All that’s left to do now is to set up pages for your campaign online and go live! Use the unique aspects of your Giving Tuesday campaign to make your pages pop. Well-designed web pages that reflect your goals clearly will go a long way.

Make sure your vision and instructions for donations are super clear and use social media outlets to spread the news. When people can see the impact that their giving spirit can make, they’ll be excited to participate!

Consider using these free, official logos in your promotion to make your Giving Tuesday campaign stand out.

Off to a Great Start

In this post, we’ve shared some ways to help you get started with a Giving Tuesday campaign. If you have a clear vision and goals, a strong campaign type that compliments those goals, and some snazzy campaign pages to attract attention to your good cause, you’re off to a great start. Before you know it, your goals will be met and your Giving Tuesday campaign a glowing success!