Building a brand as a nonprofit isn’t all that different from other types of marketing. All it takes is a little bit of creativity and persistence.
SEO for nonprofits makes use of the same steps and strategies as big corporations. There’s the same work to be done with keywords, building links, and all of the intricate details in between. The biggest difference, perhaps, is the way in which those strategies are presented.
Together we’ll be going through five different tips to make your nonprofit SEO strategy stand out above the rest.
1. Explore Relevant Keywords
Before beginning any type of SEO for nonprofits, you’ll want to sit down and hash out a list of keywords that will do the most for your organization.
It’s often fairly easy to pick out the keywords that are right for your organization. But sometimes it’s good to take some extra time to brainstorm even more than just the obvious keywords.
This is especially beneficial if you’re involved in various charities or fund-raising efforts. You’ll want to find a way to include keywords for those charities alongside the keywords for your nonprofit organization.
Don’t forget to look for local SEO inspiration, as well.
2. Create High-Quality Content
When your audience comes to your website, they want to dive right into all of the helpful information you can give them.
You need to ensure that your content is growing regularly. If it looks as though your website hasn’t been updated in a long time, most people are going to automatically assume that the site is not worth their time.
But never sacrifice quantity for quality. While it’s important that you keep up-to-date on a weekly basis, you have to make certain that everything you post builds up your website for the better. This, in turn, will also strengthen the SEO strategy of your nonprofit in the process.
An easy way to ensure that you can consistently create high-quality content that’s relevant to the work your nonprofit does is to maintain a blog on your nonprofit website. If you find yourself struggling to know what to write about, start by telling stories about the people your Christian nonprofit is serving.
Making good use of high-quality images in your content is a strategy that will not only help compel users to explore your website more, but if you use alt text strategically, this can further help your SEO. Consider how this web page for world missions uses strong imagery to tell its story.
3. Organize with Headers
Making good use of headers (especially h2 and h3) is a useful way to direct the eyes of your viewers. You want your content to be easy to read, and headers are the perfect way of doing just that.
Not only do they help you organize your content and keep your posts from becoming a deadly block of text, headers are also pinged when a search engine crawls through your website. This helps bring up the standing of your website in a search result, which is a great way to build up any kind of SEO for nonprofits.
4. Build up Your Links
This is done by adding links within your own content while getting other sites to do the same for your own website. A great way to do this is to become a featured guest blogger on a website, in which you can add a link back to your website during the post.
Another way is to reach out to any other nonprofits or perhaps some local business owners and ask them to link back to your website. It’s polite to offer to do the same in return, as fair is fair!
You’ll want to make sure your website makes a good impression, as well, so that when those new viewers come looking, they will stick around for a long time.
5. Engage in Social Media
An incredibly effective digital marketing tool is social media.
There are billions of people using social media every day, and your nonprofit should aim to be one of them. Social media is a great way to build up a connection with your audience. It also strengthens any organization’s SEO strategy.
Don’t forget to share your social media networks on your website so that your viewers will be able to find you more easily.
SEO for Nonprofits Makes a Difference
Without a good SEO strategy, your nonprofit is less likely to get the exposure it needs to truly do some good in the world.
Don’t let the advantages of SEO pass you by. Get going with your own strategy to ensure that your nonprofit will be able to reach as many people as possible.