How to know when it’s Time to redesign your Church Website
Your church’s website is your church’s digital front door. It is the first point of contact many will have with your church and, for some, the last. The experience visitors have on your website is the first impression they will have your church, and it will more than likely be positive or negative.
Every few years, every church should take inventory of its current website to determine whether or not the time has come for a website redesign. Whether to stay up-to-date, add new features or fix major design flaws, redesigning is an important part of any church’s outreach.
How can you be certain that your church website needs to be redesigned? There are many factors to consider, and ultimately your church will have to decide if your current website is effective enough in its current state. Every church is different and will have different online needs. But below are a few key issues that we believe are so essential, they alone can determine whether or not now is the time to build a new church website, regardless of your church’s unique needs.
Your design is not mobile-FRIENDLY
We mention this as the first thing you should consider because of how monumentally important it is. If your website is not mobile responsive, you will be missing out on thousands of potential visitors that are never going to find your site when they search on their mobile devices. Even if they find your website they are probably going to leave as soon as they find it awkward to navigate.
Never forget that people are looking for information to meet their needs as fast and smoothly as possible, and if they can’t find those solutions on your website, they will go to another site to find them. For churches, this means that many visitors to your website will quickly go to visit the website of another church in your area when they find yours unhelpful.
You don’t have dynamic content
If your website is an old HTML or CSS site without any PHP or a server side language, you need to update your site in order to be able to provide dynamic functions. This is going to be extremely important if you want visitors to be able to interact with your website through features like blog posts, calendars, sermon players and website sliders.
Dynamic websites can be easily updated, which is extremely important when it comes to creating regular content. Which leads us to our next point…
Your content is outdated and obsolete
If your website still offers the same old content you had a decade ago, not only will it appear as a virtual ghost town, but you are never going to be able to position yourself in a good place within organic search results, meaning that it will be harder to find your church when people search for it using Google.
A good way to keep your website updated is to use a CMS (Content Management System) like WordPress that enables you to update your website easily, even if you’re not experiencied with web development. Using WordPress will also resolve the issue mentioned in the previous point, since WordPress will allow you to create a dynamic website very easily. And with modern church WordPress themes, this has never been easier.
There is no blog content
This is an issue that goes hand-and-hand with not having dynamic content. When your website is static, you won’t be able to create blog entries with a simple system that makes updating your blog easy and allows you to create archives automatically.
Today, the importance of a regularly maintained blog is so huge because Google rewards websites which post frequent content with higher search engine rankings. It also favors websites with content that has been on the internet for a long period of time. Your website ranking high in search engines like Google will allow you to get maximum results from your marketing efforts.
Regular blog posts also ensure that your website will avoid the issue mentioned in the last point, as your website will be consistently updated.
Blogging consistently is going to be a key element of the internet marketing process in this modern age and your church cannot afford to miss out on this relevant strategy.
If your church website needs improving in any of these key areas, than you would be wise to begin the process of a website redesign. This is a lot easier than you may think. Modern resources like WordPress (mentioned above), church website templates and drag-and-drop website builders make designing a website from scratch smooth even for those with little experience.
To help you begin the website redesign process, we’ve put together a detailed guide called “The Ultimate Guide to Redesigining Your Church Website.” You can read it for free by clicking the button below!