Why Does a Church Blog Matter?
Are you looking for ways to attract more people to your church? Do you want to give your church an online presence but are unsure how to begin? Starting a blog is a great way to connect with your current church members and bring in more prospective members. These days, nearly everyone spends time online, so it’s important you tap into that base of people. This article will give you 5 tips on creating a successful church blog.
1) Get Social
If you want to grow the popularity of your blog, it’s time to get on social media networks. Post links to your blog posts on Facebook and encourage your friends and family members to share them. An amazing 79% of Americans are on Facebook. Linking shareable blog posts to your Facebook is a great way to generate blog traffic and spread the message about your church.
2) Invite Guest Bloggers
In order to run an engaging church blog, you need to keep your blog interesting. One way to do this is through inviting guests to write posts on your blog. These guests can range from “church member of the week” to local pastors at other churches. Asking members to write a guest post about why they love your church is a good way to get your congregation involved. This will also show your readers what real people have to say about your church and will give your blog credibility.
3) Include Videos
We live in a visual world where most people would prefer to watch a “how to” video over a “how to” article. To appeal to this mindset, create and post videos to your blog. Make a tour video of your church grounds to show off your beautiful church property. Make a video interviewing your employees at the church and ask them to share a bit about themselves. These videos make your church seem relatable and welcoming to whoever views your blog.
4) Post Regularly
When running a blog it’s important to update your readers with regular posts so they don’t lose interest. Make a schedule for yourself when it comes to producing blogs and stick to that schedule. You want to be sure you’re updating your readers on what’s happening in the church and within the greater Christian community. There is always something to blog about if you consider local volunteer opportunities, church events and holiday services. The more you update your blog the more your church will seem like an active and interesting place of worship.
5) Keep the Design Clean
If you want people to keep coming back to your blog, you need to make sure the design of your website is clean and compelling. The principles of good design for church websites are easy to learn, and modern church website themes make it very practical, easy, and even fun to put together a well-designed site in a very short period of time.
Tips to Help You Start and Grow a Church Blog
These tips should be a helpful starting to create and grow your church blog. Remember to keep your blog neat and organized so that viewers can find information easily. Also, be persistent. Keep creating value to make a good impression on your website’s visitors.
Do you have any questions about starting a church blog? Let us know in the comments section! We’re happy to help.